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B TO THE E

posted Tue, 10-12-04

Hey, those geeked out (and I mean that in the best possible way!) optimists over at The Speculist are back with their "Better All The Time" roundup of 10 recent 'gee-whiz!' science articles that are guanteed to make you smile. Especially noteworthy is the news of Anheuser-Busch's new caffeinated beer-product, "B(E)" (pronounced: "B to the E Power!"). The official slogan of their ad campaign - "Sometimes a Vicodin-and-Cocaine Martini is Just NOT Socially Acceptable" - is pure marketing genius.