My solution is really not to write to or for Horowitz (or for that matter some of the fools of the far left). If I write as a literalist, with reason, with balanced locution, as a plodding analyst, it is for connection to other plodders, to those who stand inside the circle of reason even if (in my judgment) on the wrong side of that circle. But if it's a toolkit or an ecosystem, then right tool for right job. Against a fool only foolery will suffice. The danger I saw in the essay is that it seems to categorically see fools everywhere and prescribe foolery and wit as the universal panacea. There are people on the right who I think have an intellectual authenticity, an earnestness, who are not there for instrumental reasons, who are not malevolent. Who are also reasonable, and who can be persuaded through the use of reason. There are whole populations of people who are swayed by the worst, most instrumental operators on the populist right but who cannot be reduced as populations to being the same as those operators, who have to be met in the authentic habitus they occupy. Respect must be paid to the spectators if not to those trying to play the game.
You'll have to read the whole thing for it to make much sense, I'm afraid.
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*NOT AN 'ACCURATE' CHARACTERIZATION